Who are we: Branson Baits is a small bait company located in Northern California specializing in saltwater and freshwater rubber baits for quality ling cod, rock cod, cabezon, halibut, striped bass, large mouth bass, mackinaw, pike and muskie.

Who runs this gig: My name is Michael Lavoie and I am currently a tournament pro for Lowrance, EGO Adventure Products, Lews, US Hobie fishing team member and a brand ambassador for Scotty. I've fished many salt and freshwater tournaments and I've done very well. I was always looking for really good plastic series of baits until now.

Why did I start Branson Baits:  I went through tons of different swim baits, scampi's, all kinds of stuff for the tournaments I'd fish. Finally I said to myself, I'm going to make my own baits... so I did. I basically took what I liked about all the other swim baits I've used in the past and incorporated it all into one. It took almost a year to come up with the finished mold, but I did it and man do these baits produce quality fish. The swim baits wobble when they swim, it has a huge tail that pushes a ton of water, being thicker and longer than most swim baits. So after I finished the swim bait, I went on to make a twin tail scampi with a swim bait body. This scampi had thicker legs and I also added a scent chamber for the tournament series. Then I designed a slug bait. I wanted to make a stick bait that was long enough to catch big fish but not too long where these fish would miss the hook.Also wanted to make sure that these slugs fit the #1 lead head on the market, width wise. I tried other slugs manufacturers in the past and their baits were either too wide, too long or not tall and thick enough.  Once we had a winner design I created tournament series slug with a scent chamber and a glass rattle molded right into the tail. They're awesome!

How long have we been in business: On November 15th, 2014, we sponsored the Lowrance Rock Fish Classic at Anchor Bay and sold out of our first baits! Also, the 2nd place angler caught his winning ling cod, yup you guessed it, on our swim bait. And I just found out that another angler has won a large tournament, not once but twice in a row on a slug. So finally after two long years of R&D from myself and other anglers, we have a winning line of products.. I feel extremely confident they will do well in the market place.

Do we have ProStaff? Not as of yet but I am working on it. I've hosted a FaceBook color contest recently. I'm hoping we will be able to find someone who has the same passion and desire for these baits as I do... well maybe not as much as me but you get the point. Check it out you may be that angler I'm looking for. Plus winning prize is sweet and we give away FREE baits all the time.

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Thank You for supporting our products and we'll see you on the water!